Typography
Two typefaces, ABC Social and Ivar, defines the typographic expression of Arendals Fossekompani. The typefaces serves different roles and the relationship between them is important in how they contrasts and complement each other.
The interplay between them offers a playful design space and mirrors the link between a rich history and our present – it's the visual voice of Arendals Fossekompani that will strengthen the brand whenever text is used.
Ivar
Ivar is the typographic sidekick to ABC Social. Ivar is a modern serif font, strongly influenced by the grace and sturdy construction of Times. Ivar is used for quotations or content that needs highlighting or extra attention.
It can also support and add interesting contrast to complex typographic hierarchies, or replace ABC Social in long body copy.
Typographical hierarchy
Since ABC Social is the primary font, it should dominate the typographic expression. As the examples show below, Ivar works well as a supportive font, highlighting information and adding interest and stronger personality to the overall expression.
Examples of on screen typography
System fonts
ABC Social and Ivar is always the preferred fonts in our communication. When they're not available, and in digital documents meant for further editing (live text) we use Calibri and Times New Roman as a fallback.
Calibri sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Times New Roman sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.