Graphic elements

“Lifting”

The idea of lifting as a metaphor for development, and the act of instigating someone or something to reach its full potential – elevate – lies behind the core element of the graphics.

The graphic elements are available as both static and moving graphics.

Motion graphics

Motion graphics add life to digital surfaces, but they’re also part of the narrative with its own potential for meaning. They serve as a relevant message in the overall communication.

The graphics can be used both on light and dark background. The graphics should never be used on top of imagery or as pure decoration.

Static graphics

We have four static graphic elements that corresponds to the motion graphics. The same goes for them, they have its own potential for meaning and can serve as a relevant message in the overall communication.