Download logo files for use on screen (RGB)
3.75 MB
Primary logo
The primary logo is a lockup of our logotype (the name) and our logo symbol. We don't use the logotype without the logo symbol.
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Logo
The logo is the main element of our identity, our signature, and should be featured in all design and communication. A set of rules will enables the logo to do its job properly, building the brand, creating high recognition and preference over time. Our logo should never be changed, edited, skewed or distorted in any way.
Secondary logo
The secondary logo is a horizontal version and should only be used if the primary logo is not applicable.
Logo symbol
The logo symbol is an established mark for our brand and can be used separately from the logotype (name), but the primary logo should always be present in the same context.
Downloadable logo files
Make sure to use the appropriate file format for the production intended, RGB for use on screen and CMYK for print. If you are unsure which is right, please ask advice from the producer in charge.
Logo colors
The logo can be used in blue on light backgrounds or in white on dark backgrounds. It is important to have good contrast between the logo and the background, whether it is on plain color or an image.
Clear space
We should always ensure enough clear space around the logo, for it to stand clear as a strong mark. The minimum clear space is equivalent to the size of the xxx in the logo. No other items should be placed within the clear space shown here.
There should be a minimum clear space equal to half the height in all directions around our symbol.
There should be a minimum clear space equal to half the total height in all directions around our logo.
There should be a minimum clear space equal to the full height in all directions around our secondary logo.
Positioning and sizing
As a general rule the logo should be placed in a corner – preferably the upper left corner, but it can also be placed in the upper right or one of the bottom corners if that is more appropriate.
For contexts where the logo is a standalone element, it can be center-aligned to the format – horizontally and vertically, e.g. the back side of a business card.
The minimum size the logo can be used is 5 mm high in print or 18 pixels on screen. Applying smaller sizes than this will highly reduce the appearance and perception of the logo.
Icon for social media
The icons for social media can be downloaded here.
Incorrect use
The logo is our signature and the most important identity asset. It is therefore important that we use this correctly in every instance. The logo should always be used in 1:1 proportion, and in our defined logo colours.
Here are some examples of incorrect use of the logo, which we should avoid doing.
Don't change the spacing of the logotype.
Don't set the logo in an angle.
Don't use drop shadow or effects on the logo.
Don't stretch or alter the dimensions of the logo.
Don't use the logo in other colors than defined.
Don't put the logo in a box or other shape.